In today’s world, intellectual property (IP) is a valuable intangible asset for brands because it enables a brand owner to conduct business and sell and buy them. It is true that intellectual property can also be transacted just like any other physical property....
Having a registered trademark is imperative for securing a brand’s identity. The United States Patent and Trademark Office (USPTO) has an important role in this regard since the department is responsible for scrutinizing and processing trademark applications. In...
Trademarks play a key role in the diverse world of trade and commerce because they represent brands in the marketplace. Having a registered trademark grants you the legal protection and ownership you need to survive in such a competitive marketplace. Whether they are...
Farewell 2023, but in 2024, your online brand presence must be a living, breathing organ. Over 77% of small businesses are estimated to use social media to build brand awareness. The power to drive revenue through social media cannot be understated. However, with...
Building trust and credibility is essential for success in the highly competitive healthcare industry. Patients and customers want to feel confident in their chosen healthcare providers and organizations. One powerful way to establish trust is by leveraging...
Trademarks play a crucial role in establishing a business identity and helping consumers recognize and connect with your brand. If you have a physical brand in the US or operate virtually within the US, it is advisable to file a trademark with the United States Patent...
