A trademark infringement lawsuit has been more appealing to global brands recently. Nike itself has been very aggressive, be it the case against a popular reseller, Stock X, or now against BAPE, a fashion brand founded in Japan in 1993. This case will impact the...
Trademark vs. Copyright: Which one is right for you? Trademarks protect brand names, logos, slogans, and more. They provide exclusive rights, amongst other legal protections, over the use of your brand. At the same time, copyrights protect creative work,...
Why does a clothing brand need federal trademark protection? Brand loyalty and visibility in the fashion industry: Nike didn’t stop at just protecting the checkmark, and neither should you. Your brand will start with a name, logo, and maybe a few unique designs....
In 2023, Cannabis & CBD (Hemp) brands will continue to face challenges in brand development if they don’t have a coherent portfolio-building strategy. Cannabis is still federally illegal under the Controlled Substances Act (CSA). But Hemp is legal, and so...
When it comes to intellectual property, there are a few key concepts that business owners need to understand to make informed decisions about protecting their creations. One of these concepts is the spectrum of distinctiveness, which refers to how identifiable a mark...
A brand or business value and success in the market is directly proportional to having a strong intellectual property portfolio. This stems from having an adequate trademark registration, patent protection and copyright, which allows clients to have maximum gain from...
