A brand owner develops a trademark portfolio to protect their goodwill amongst customers and the marketplace. A trademark owner will often come across issues relating to abandonment and ownership transfer issues. This blog gives trademark owners an understanding of...
The legal protection extended to a trademark depends on the mark’s distinctiveness (strength). If a consumer can identify the source of a product or service, then the mark is distinctive. Some are inherently distinctive, and others have acquired...
A trademark infringement lawsuit has been more appealing to global brands recently. Nike itself has been very aggressive, be it the case against a popular reseller, Stock X, or now against BAPE, a fashion brand founded in Japan in 1993. This case will impact the...
Trademark vs. Copyright: Which one is right for you? Trademarks protect brand names, logos, slogans, and more. They provide exclusive rights, amongst other legal protections, over the use of your brand. At the same time, copyrights protect creative work,...
Why does a clothing brand need federal trademark protection? Brand loyalty and visibility in the fashion industry: Nike didn’t stop at just protecting the checkmark, and neither should you. Your brand will start with a name, logo, and maybe a few unique designs....
In 2023, Cannabis & CBD (Hemp) brands will continue to face challenges in brand development if they don’t have a coherent portfolio-building strategy. Cannabis is still federally illegal under the Controlled Substances Act (CSA). But Hemp is legal, and so...
