In today’s world, intellectual property (IP) is a valuable intangible asset for brands because it enables a brand owner to conduct business and sell and buy them. It is true that intellectual property can also be transacted just like any other physical property....
Trademarks are very beneficial to businesses that have a presence both in the real and the virtual world. Specifically in the virtual world, where e-commerce is rapidly growing, businesses make use of domains to promote and advertise their products and/or services...
The fierce competition and influx of technology have eased the process of goods production and distribution. However, it has also increased the risk of malpractice. The major risk comes from the counterfeit goods which not only devalue your brand but also pose a...
Trademarks are invaluable in the diverse world of commerce, mainly because they serve as a way of distinguishing different brands from each other within the same market as well as building consumer trust. When applying for trademark protection, there are many...
Securing the trademark rights for your brand is crucial for establishing and protecting your intellectual property from potential infringers. As much as this is necessary, the whole registration process is no less cumbersome. Many times, when you file a trademark...
