Drishti Insights

Businesses use patents as their main tool to protect intellectual property rights and build market leadership.  Today's quick economy demands you protect your original ideas and designs to maintain your business edge.  By getting a patent you earn exclusive rights to...

When it comes to the issue of trademarks, it is vital to know something about the classification of goods and services. Trademark classes organize related goods and services for a better understanding of the rights of a specific mark.  Trademark class 9 is one of the...

The United States Patent and Trademark Office (USPTO) has recently made a number of changes to its fee schedule to take effect on January 19, 2025, both in trademark and patent filings.  These changes are intended to address changes in the costs of operating the...

The term "dupe" has become increasingly prevalent in the ever-evolving fashion landscape. It refers to products that closely resemble high-end items but are sold at a fraction of the price. Unlike counterfeits, dupes do not bear the original brand's name or logo, yet...

The process of trademarking a brand with the United States Patent and Trademark Office (USPTO) is one of the most secure methods of safeguarding the image of your brand, reputation, and equity.  However, not all applications reach the final approval stage as the...

Trademarks are very significant in safeguarding one’s intellectual property since it guarantees that the identity of the brand will not be changed by third parties.  However, with the expansion of trademark registration across the world, there have also been...

Buying a trademark is one of the most effective strategies for creating a brand within the shortest time possible without having to register it.  A trademark is a company’s name, logo, or motto, and it is always easier to take over a trademark than to build it from...

What is a Combined Section 71 & 15 declaration? A trademark serves as an important tool in the defense of the identity of a brand so that its name, logo, or jingle is not taken by another competitor. But as the trademark owner, you have more obligations to...

Trademarks are very important in the process of branding your company and this is because, in the current world with so many companies, you will need to protect the identity of your company. However, registering a trademark is one thing—using it means filing it...

To protect a brand, there is always a journey, and one important process is filing for a trademark at the United States Patent and Trademark Office. This process is split into several stages and for each stage, the application gets closer to a formal registration and...