When starting a business, the first concern any businessperson should ideally have is its security. Safeguarding your business is imperative as the market is rife with infringers who are waiting for a chance to hijack any and every new idea coming up in the market....
When we hear the term trademark, we associate it with visual symbols like slogans, logos, colours, and even sounds. However, have you ever considered that this list can also include ‘scent’ i.e., you can also trademark a scent? While it may sound absurd,...
United States Trademark and Patent Office (USPTO) is, at a given moment, dealing with around 325,000 trademark applications, which implies that there are several pending applications with the trademark office. Although the protection afforded to a registered trademark...
Businesses with international foothold opt for international trademark registrations to safely conduct their operations outside the U.S. Similar to the federal registrations with the USPTO, international registrations allow businesses to protect their goods and...
Trademarks are very beneficial to businesses that have a presence both in the real and the virtual world. Specifically in the virtual world, where e-commerce is rapidly growing, businesses make use of domains to promote and advertise their products and/or services...
The fierce competition and influx of technology have eased the process of goods production and distribution. However, it has also increased the risk of malpractice. The major risk comes from the counterfeit goods which not only devalue your brand but also pose a...
