Toy industry is a competitive and concentrated field of commerce because its primary customers are children. It is stated that the brand, The Lego Group, alone made nearly eight and a half billion U.S. dollars in revenue in 2021. Toy brands have to be extremely...
Having a registered trademark is imperative for securing a brand’s identity. The United States Patent and Trademark Office (USPTO) has an important role in this regard since the department is responsible for scrutinizing and processing trademark applications. In...
Trademarks play a key role in the diverse world of trade and commerce because they represent brands in the marketplace. Having a registered trademark grants you the legal protection and ownership you need to survive in such a competitive marketplace. Whether they are...
Trademark applications can be tedious. From narrowing down the category of your goods and services to avoid the likelihood of confusion to actually filing for registration, the process can be quite tedious. And it always seems to come with its headache. There’s...
Farewell 2023, but in 2024, your online brand presence must be a living, breathing organ. Over 77% of small businesses are estimated to use social media to build brand awareness. The power to drive revenue through social media cannot be understated. However, with...
