Businesses aim for a unique identity within the versatile field of commerce which would set them apart from their counterparts or competitors. Primarily this is done in the form of trademark protection which safeguards logos and brand names but beyond that, the...
Trademark applications can be tedious. From narrowing down the category of your goods and services to avoid the likelihood of confusion to actually filing for registration, the process can be overwhelming. There’s always the possibility of refusal. And...
Toy industry is a competitive and concentrated field of commerce because its primary customers are children. It is stated that the brand, The Lego Group, alone made nearly eight and a half billion U.S. dollars in revenue in 2021. Toy brands have to be extremely...
Having a registered trademark is imperative for securing a brand’s identity. The United States Patent and Trademark Office (USPTO) has an important role in this regard since the department is responsible for scrutinizing and processing trademark applications. In...
Trademarks play a key role in the diverse world of trade and commerce because they represent brands in the marketplace. Having a registered trademark grants you the legal protection and ownership you need to survive in such a competitive marketplace. Whether they are...
