by Sahil M. | Jan 8, 2023 | Trademark
When you’re focused on establishing your small business or creative career, it can be tempting to ask yourself, “Should I invest in a trademark?” It can often seem like just another layer of bureaucracy that takes time and money away from running the business. But...
by Sahil M. | Dec 30, 2022 | Trademark
Are you the proud owner of a creative business endeavour or an entrepreneur with dreams of making it big? Have you, as a brand owner, ever wondered when brand protection begins? Rest assured, investing in trademark protection for your brand is an important step for...
by Sahil M. | Dec 23, 2022 | Trademark
Any brand-building process starts with ensuring your name/logo/slogan is unique and highly likely to be registered as a trademark at the United States Patent and Trademark Office (USPTO). At times, applicants are relieved merely by the fact that the search they...
by Sahil M. | Dec 15, 2022 | Trademark
With the FIFA 2022 World Cup semi-finals wrapping up, I wanted to discuss how brand owners can learn from the football world. As the principal attorney at Drishti Law, I help creatives, small businesses, and entrepreneurs protect and develop their IP portfolios. Today...
by Sahil M. | Dec 10, 2022 | Trademark
When you file a trademark application with the United States Patent and Trademark Office (USPTO), you can expect an Office Action in response to your application. This is a letter from the USPTO examiner that explains why your mark has been refused registration and...
