by Sahil M. | Mar 5, 2023 | Intellectual Property, Trademark
A brand owner develops a trademark portfolio to protect their goodwill amongst customers and the marketplace. A trademark owner will often come across issues relating to abandonment and ownership transfer issues. This blog gives trademark owners an understanding of...
by Sahil M. | Feb 27, 2023 | Intellectual Property, Trademark
The legal protection extended to a trademark depends on the mark’s distinctiveness (strength). If a consumer can identify the source of a product or service, then the mark is distinctive. Some are inherently distinctive, and others have acquired...
by Sahil M. | Feb 12, 2023 | Intellectual Property, Trademark
Why does a clothing brand need federal trademark protection? Brand loyalty and visibility in the fashion industry: Nike didn’t stop at just protecting the checkmark, and neither should you. Your brand will start with a name, logo, and maybe a few unique designs....
by Sahil M. | Jan 15, 2023 | Trademark
One of the key aspects of your trademark application is the description of the goods or services of your brand. It is essential to get the answer to this question right because it determines the scope of protection afforded to your trademark. This blog will help you...
by Sahil M. | Dec 23, 2022 | Trademark
Any brand-building process starts with ensuring your name/logo/slogan is unique and highly likely to be registered as a trademark at the United States Patent and Trademark Office (USPTO). At times, applicants are relieved merely by the fact that the search they...
