by Sahil M. | Feb 27, 2023 | Intellectual Property, Trademark
The legal protection extended to a trademark depends on the mark’s distinctiveness (strength). If a consumer can identify the source of a product or service, then the mark is distinctive. Some are inherently distinctive, and others have acquired...
by Sahil M. | Feb 12, 2023 | Intellectual Property, Trademark
Why does a clothing brand need federal trademark protection? Brand loyalty and visibility in the fashion industry: Nike didn’t stop at just protecting the checkmark, and neither should you. Your brand will start with a name, logo, and maybe a few unique designs....
by Sahil M. | Jan 15, 2023 | Trademark
One of the key aspects of your trademark application is the description of the goods or services of your brand. It is essential to get the answer to this question right because it determines the scope of protection afforded to your trademark. This blog will help you...
by Sahil M. | Jan 8, 2023 | Trademark
When you’re focused on establishing your small business or creative career, it can be tempting to ask yourself, “Should I invest in a trademark?” It can often seem like just another layer of bureaucracy that takes time and money away from running the business. But...
by Sahil M. | Dec 30, 2022 | Trademark
Are you the proud owner of a creative business endeavour or an entrepreneur with dreams of making it big? Have you, as a brand owner, ever wondered when brand protection begins? Rest assured, investing in trademark protection for your brand is an important step for...
